1 Local Listings
Search engines today rule the way consumers find you. Based on your location, consumers are going to be delivered local search results first along with paid (PPC listings). One of the best ways to get found online locally and regionally is to get registered with the big three. Google Places, Yahoo Local and Bing, which is owned and operated by Microsoft.
2 Get Social
Social media is not just for people that want to share about how they stubbed their toe while going up the stairs. Social media is a very powerful tool that if leveraged correctly can drive a tremendous amount of traffic to your website. Social media is one of the most cost-effective ways to promote your business and build your audience online.
Beware, though! If you do not do social media correctly, you can and will end up targeting the wrong audience and/or alienating your customers. Here are the big four social media channels that you must be on to get great exposure online with consumers. Facebook Business Pages, Google + Business Page, Twitter and LinkedIn.
3 Get Blogging
Get blogging today about your business. Writing articles on your website about your industry in a manner that educates your customers and not selfishly promoting your own business. Blogging is another method to get directly connected to your clients. Rule #1 – keep your blog going on a regular basis. Set the schedule for how often you are going to publish articles and stay with it. One of the biggest mistakes that businesses make is being inconsistent about writing blog articles.
4 Get Video
YouTube is the number one video streaming service in the world. Creating short educational and informative videos for your customers and loading them into your YouTube channel reaps many benefits.
- You gain SEO juice from the video
- You educated your customers
- You attract new customers
- You create a larger footprint online
5 Join a LinkedIn Group or Online Community
Every industry has a niche online that you can get involved with. One of the best resources online is LinkedIn. They are different from most social media platforms because they are strictly B2B. The groups that you get involved within LinkedIn are people that are already in your industry and possibly in your sphere of influence. So, don’t sit on the sidelines, get involved and position yourself as an industry leader.
These are just some of the various ways to create a strong online presence and start building your brand and marketing to your customers. All you will need is time to:
- Research the best practices to perform each task
- Time to set up each element
- Time to start posting social and blogging